Marketing you web site – Part 4 – Using newsletters, search engines and the yellow pages

Using Newsletters to market your web site As I stated before, it can take several times for a potential client to begin to trust you. You also want to keep the clients that you have. Part of your marketing plan will be to stay in touch with your clients. Letting them know what is happening, [...]

Search Engine Optimization – what is it and why the heck do I need it? Part 1

Definitions of Search Engine Optimization on the Web: • The act of altering a web site so that it does well in the organic, crawler-based listings of search engines. www.thewebdivision.com/glossary.html • the process of choosing targeted keyword phrases related to a site, and ensuring that the site places well when those keyword phrases are part [...]

Search Engine Optimization (SEO) The Myth?

Search Engine Optimization. Big words. Sounds Important. What is it? If you do a search in google for the web definition of search engine optimization, you get a lot of different results. Some simply say that search engine optimization is the generic term for making sure your site is optimized to appear as one of [...]

Search Engine Optimization And The Magic Fairy Dust

There is only one thing that all webmasters agree upon… They all want to be at the top of the search engine results for search terms that will drive traffic and consumers to their website. The truth is that the search engines are like our childhood game of King Of The Hill. Only one person [...]

The A-Z Of Increasing Your Online Marketing ROI Part I

A – Affiliate Marketing Merchant products are promoted on 3rd party (affiliate) websites. When visitors click through from the affiliate site to the merchant site and make a purchase then an agreed fee is paid to the affiliate. If you advertise your products online, affiliate marketing is an efficient way to generate additional business. It [...]

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